6 APR, 2023 09:00 CEST
H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, moving the needle with innovation is another.
In partnership with carbon capture company LanzaTech, H&M Move is taking a step on its innovation journey: creating garments partly from captured emissions and infusing them with the brand’s own DryMove™ technology — a trademarked material that pulls away moisture from the skin and keeps Movers comfortable and dry while moving.
“In collaboration with LanzaTech, we are thrilled to offer our customers a capsule collection made with CarbonSmart™ polyester, a ground-breaking material using repurposed carbon emissions. This partnership enables H&M Move to explore innovative materials and playing our part in helping to create more sustainable sportswear in the future,”
says Simon Brown, General Manager at H&M Move.
“The innovations in the textile industry today focus on sustainability for a better world. We are proud to partner with H&M Move on this drop which reflects ways to rethink how we make and how we experience our clothing,
says Jennifer Holmgren CEO of LanzaTech.
Using three simple steps, LanzaTech captures carbon emissions from steel mills, traps them in bioreactors and converts them into the same building blocks that conventional polyester is made of. This revolutionary solution helps reduce pollution and limits the use of virgin fossil resources needed to make new products.
H&M Move’s upcoming three-piece drop for women includes a jumpsuit, a top and a pair of tights, partly made of LanzaTech CarbonSmart™ polyester with a DryMove™ finish. The sleek, all-black garments draw on the contemporary athluxury movement and feature contrasting seams and creative cut-outs.
H&M Move’s partnership with LanzaTech launches on April 6 at hm.com/move.
About H&M Move:
H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to everybody, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.
Headquartered in Skokie, Illinois, US, LanzaTech (Nasdaq: LNZA), transforms waste carbon into materials such as sustainable fuels, fabrics, packaging, and other products. Using a variety of waste feedstocks, LanzaTech’s technology platform highlights a future where consumers are not dependent on virgin fossil feedstocks for everything in their daily lives. LanzaTech’s goal is to challenge and change the way the world uses carbon, enabling a new circular carbon economy where carbon is reused rather than wasted, skies and oceans are kept clean, and pollution becomes a thing of the past. For more LanzaTech visit https://lanzatech.com/about/.